As artificial intelligence-derived content clogs search results and email inboxes, creating original content relevant to your practice that increases your media exposure, business development goals, and return on investment is now more critical than ever.
‘Client Choreography’ Addresses Changing Market Dynamics
Even the savviest marketer, business developer, or business leader needs guidance on what content elements will address their current client and new business needs as market dynamics swiftly change. This is where content choreography comes in to take one activity, such as a speaking engagement, to propel a comprehensive suite of next steps. Here are some strategies to create original content and maximize your efforts with content choreography.
By
Ioana Good and Krystina Sibley
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