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Accounting and Financial Planning for Law FirmsLaw Firm ManagementFeatures

Performance, Not Size, Leads to Growth In Today’s Market

By Eric Thurston
September 30, 2025

For decades, the legal industry measured success with three metrics: headcount, office footprint and big-ticket client wins. But that scoreboard is now dangerously out of date.

In today’s market, growth is no longer a function of how big you are, but how well you perform — how quickly you can make informed decisions, respond to shifting client needs, and align the entire firm around a shared vision of success. The firms that pull ahead over the next five years won’t be the ones with the most lawyers or the flashiest marketing budgets. They’ll be the ones that master the art and science of firm performance.

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