The Secret to Being Found AND Cited in the Age of AI Search: What Every Law Firm Needs to Know

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even opposing counsel find trusted expertise. The game is changing fast. One force accelerating that change more than any other: the rise of AI-powered search, including generative tools like ChatGPT and Google’s Search Generative Experience (SGE).

4 minute read October 01, 2025 at 12:03 AM
By
Mary Obregon
The Secret to Being Found AND Cited in the Age of AI Search: What Every Law Firm Needs to Know

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even opposing counsel find trusted expertise.

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