A Child-Like Mindset Is Perfect for Business Development

The lawyers who are best at business developemnt are the ones who consistently grow strong books of business, aren’t “selling” in the traditional sense. They’re not always trying to “close” the next deal. Instead, they’ve adopted a different mindset. One that’s resilient, generous, and surprisingly childlike.

6 minute read October 31, 2025 at 11:03 PM
By
Joseph Lucosky
A Child-Like Mindset Is Perfect for Business Development

It should come as no surprise that most lawyers don’t like business development. They say it feels unnatural, they didn’t go to law school to become a salesperson, and clients should just find them based on their skill or reputation.

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