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Note to Associates: Business Development Is Client Service

Business development is a set of learnable, repeatable skills that are not reserved for rainmakers. In fact, you won’t get to be a rainmaker without them. If associates start building those skills and habits now, before the expectation hits, you’ll not only be prepared — you’ll be ahead.

8 minute read November 01, 2025 at 12:05 AM
By
Meg Pritchard
Note to Associates: Business Development Is Client Service

This article is for the young associates out there. I see you putting in your daily billable hours (and then some).

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