Who Doesn’t Love a Law Firm Rebrand? What Do Law Firms Need to Consider to Get It Right?

It is time for rebrands to become ‘business as usual’ for firms — becoming less about cosmetic changes towards being an inflection point for decisions about behavior, communications, and ambitions.

5 minute read December 01, 2025 at 12:07 AM
By
Daniela Conte
Who Doesn’t Love a Law Firm Rebrand? What Do Law Firms Need to Consider to Get It Right?

Who doesn’t love a law firm rebrand? They offer a peek into a law firm’s ambitions and insecurities, and turn us all into armchair experts on questions of taste.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Agentic AI introduces risks that are novel and complex, but the most effective response is a familiar one. Zero Trust answers the problem of when an AI agent misfires on its own by constraining what an agent can do rather than betting on how it will behave.

July 31, 2026

The outsourcing of office and administrative services is expected to grow 50%-60% in the next five years. Contrary to what decision-makers think, and what the service providers hope you think, the biggest risk in outsourcing isn't choosing the wrong provider. It's outsourcing the wrong process, under the wrong model, with the wrong performance measures and contract terms.

July 31, 2026