Digital Visibility: An Important Measure of Competitiveness

A recent 9Sail study offers a unique, more scientific and tactically valuable comparative perspective to the traditional ranking of firms by revenue — and how those ranking influence brand and digital value as well as impact the actions of clients or others.

8 minute read January 01, 2026 at 12:03 AM
By
Beth Huffman and Dave Poston
Digital Visibility: An Important Measure of Competitiveness

A website is often a client or potential client’s first impression of a law firm. In a landscape where most research begins online, and often on a mobile device, digital visibility has become an important measure of competitiveness.

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