Trust, Focus and Impact: Marketing & PR Predictions for 2026

Success in 2026 will belong to brands that combine human judgment with AI capability, communicate with discipline and focus, and treat trust as a measurable business asset, not a marketing byproduct.

5 minute read January 01, 2026 at 12:09 AM

Amy Juers , Mary Obregon , Nicolle Martin , Cindy Kremer Moen , Jennifer Marsnik , Vicki LaBrosse and Tanya Amyote

[Editor’s Note: As we look ahead to 2026, our friends at Edge Marketing share their thoughts on what they expect to see in law firm marketing this year. Add your thoughts to the conversation and we’ll follow up in the next issue.]

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Real Property Law

Entrepreneurship Is Already Hard: Rising Above Extraordinary Personal Crises to Build an Award-Winning Professional Reputation

Applying the Zero Trust Model to Manage Risks of Agentic AI

California’s AI Transparency Stack: From State Obligation to Adoption Strategy