Last month a client asked me to give a workshop on attorney bios to a group of their associates. The workshop was in person at one of their offices and with video feeds to two others.
The Visibility Imperative: Reframing Lawyer Bios for an AI-Shaped Market
Attorney bios are read by people, but often before that happens, they are parsed, ranked, summarized and compared by machines. Bios have become an essential source of data and content for AI-enabled technology, and their quality, structure and content impact which lawyers — and firms — get surfaced, promoted and, ultimately, hired.
By
Meg Pritchard
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