Part One of a Two-Part Article: Target Client Profiles and Client Segmentation
Law firms today operate in an increasingly crowded and complex market.
Law Firms Rethinking Who They Serve and How They Serve Them
This two-part series explores how law firms can build a smarter, more strategic client organization. Part One focuses on defining clients through two complementary lenses: Target Client Profiles and Client Segmentation.
By
Maggie Miller
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