The American legal system has long treated identity as a property-like interest.
Can the Right of Publicity Survive AI?
Generative AI makes high-fidelity replication of human voice, face, persona, and creative style available at near-zero marginal cost, at global scale, at the speed of an API call. Each unauthorized commercial use would, in theory, violate the right of publicity — but in practice, detecting it, identifying its source, and obtaining a remedy costs more than almost any individual claim is worth

This premium content is locked for LawJournalNewsletters subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN LawJournalNewsletters
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already have an account? Sign In Now
For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.





