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Can the Right of Publicity Survive AI?

Generative AI makes high-fidelity replication of human voice, face, persona, and creative style available at near-zero marginal cost, at global scale, at the speed of an API call. Each unauthorized commercial use would, in theory, violate the right of publicity — but in practice, detecting it, identifying its source, and obtaining a remedy costs more than almost any individual claim is worth

6 minute read June 01, 2026 at 02:46 AM
By
Anthony De Lima
Can the Right of Publicity Survive AI?

The American legal system has long treated identity as a property-like interest.

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