Law Firms Don’t Have a Selling Problem, They Have a Memory Problem

The next real divide in the legal market is unlikely to be intelligence. The divide will be between institutions that can reliably retrieve and deploy what they already know and those that cannot. The firms that win will be the ones that can surface the right knowledge, in the right hands, before anyone else does.

5 minute read May 31, 2026 at 11:13 PM
By
Mike Mellor
Law Firms Don’t Have a Selling Problem, They Have a Memory Problem

The legal industry continues to treat business development as though it is primarily an attorney behavior issue. It is not.

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