How to Show Up When a Buyer Asks AI: Five Things Legal Tech Marketers Should Do Now

Original research on how ChatGPT, Perplexity, and Gemini decide which legal tech vendors to recommend — and what to do about it.

8 minute read July 01, 2026 at 12:09 AM

Haani Kapasi

How to Show Up When a Buyer Asks AI: Five Things Legal Tech Marketers Should Do Now

It takes 15 seconds. A legal ops director asks ChatGPT a question and walks away with a shortlist: three or four vendors, a line on each, maybe a citation. The week of demos and Google searches now fits in a single prompt.

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