Legal marketing, for most of its history, rested on a simple premise: when prospective clients needed counsel, they came to you.
They would visit your website, read your attorneys’ bios, review practice descriptions.
AI-assisted discovery isn’t displacing relationships, referrals or reputation. What it is doing is becoming the context in which all of those things get their first airing. Increasingly, the question a prospective client asks an AI tool is the question your reputation has to answer before you ever enter the room.

Legal marketing, for most of its history, rested on a simple premise: when prospective clients needed counsel, they came to you.
They would visit your website, read your attorneys’ bios, review practice descriptions.
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