Why Law Firms Don’t Buy Tech, They Buy Trust

In an industry where AI promises are multiplying faster than firms can evaluate them, where the noise level has never been higher and the skepticism has never been more warranted, the vendors who will win the next decade are not necessarily the ones with the most sophisticated technology. Technology might get you invited to the conversation. Trust is what earns you a seat at the table.

7 minute read July 31, 2026 at 11:05 PM
By
Doreen Kaminsky
Why Law Firms Don’t Buy Tech, They Buy Trust

There is a pattern that anyone who has spent real time on the vendor side of legal technology will recognize. A product is genuinely strong. The demo goes well. The procurement checklist gets completed.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

Agentic AI introduces risks that are novel and complex, but the most effective response is a familiar one. Zero Trust answers the problem of when an AI agent misfires on its own by constraining what an agent can do rather than betting on how it will behave.

July 31, 2026

The outsourcing of office and administrative services is expected to grow 50%-60% in the next five years. Contrary to what decision-makers think, and what the service providers hope you think, the biggest risk in outsourcing isn't choosing the wrong provider. It's outsourcing the wrong process, under the wrong model, with the wrong performance measures and contract terms.

July 31, 2026