Why Law Firms Don’t Buy Tech, They Buy Trust

In an industry where AI promises are multiplying faster than firms can evaluate them, where the noise level has never been higher and the skepticism has never been more warranted, the vendors who will win the next decade are not necessarily the ones with the most sophisticated technology. Technology might get you invited to the conversation. Trust is what earns you a seat at the table.

7 minute read August 01, 2026 at 12:05 AM
By
Doreen Kaminsky
Why Law Firms Don’t Buy Tech, They Buy Trust

There is a pattern that anyone who has spent real time on the vendor side of legal technology will recognize. A product is genuinely strong. The demo goes well. The procurement checklist gets completed.

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