Artificial intelligence has handed law firm marketing and business development leads (CMOs, CMBDOs, CCOs, CGOs, CROs, collectively labeled CMO for purposes of this article) the most significant leadership opportunity they have seen in decades.
Connecting Silos: The CMO Is Central to a Law Firm’s AI Strategy
Many firms still involve marketing only after key AI decisions have been made, when leadership needs a press release, website copy or new language for an RFP. By then, the CMO isn’t shaping the firm’s AI strategy; they are narrating it. That’s a missed business opportunity, and the window is closing fast.
By
Jennifer Simpson Carr and Maria Aronson
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