Law firms are racing for position in the new world of answer engine optimization (AEO) and AI-generated search.
The Race for AEO Visibility: What Is Schema, and Why Is It Essential for Law Firms?
Law firms are racing for position in the new world of answer engine optimization (AEO) and AI-generated search. One of the most important tools in that race is something many law firm marketers may not have heard of: schema. Schema is standardized code added to a website to help search engines and AI systems understand what the information on a page means and how it relates to information elsewhere on the site.
By
Brian Alford
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