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Your Firm’s AI Readiness May Be One of Its Most Valuable Marketing and Sales Assets

The work a law firm does to understand its AI exposure, readiness, and strategic opportunities should not remain an internal exercise. It can — and should — inform how the firm competes, governs and differentiates itself, and plans for the future. As it happens, clients really do care about those things.

13 minute read September 01, 2026 at 01:29 AM
By
Catherine Alman MacDonagh
Your Firm’s AI Readiness May Be One of Its Most Valuable Marketing and Sales Assets

Artificial intelligence has quickly become one of the most discussed issues in the legal profession. Law firms are evaluating tools, developing policies, establishing strategy and governance structures, training legal and business professionals, and trying to determine where AI creates opportunity — and where it creates risk.

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