I’ve talked to a lot of boutique law firm communications professionals and managing partners of smaller firms over the years, and I hear a variation of the same sentence way more often than I’d like: “We looked into PR, but it’s not really built for a firm our size.”
Boutique Firms Need Their Own Custom PR Strategy
A boutique firm’s PR issue is usually one of specificity and trust. You’re not trying to be known for everything — you’re trying to be known, deeply and credibly, for the three or four things you’re actually excellent at. That’s a fundamentally different PR strategy than “get our name in the paper.”
By
Elizabeth Lampert
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