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Technology Alone Won’t Transform Marketing, But the Right Operating Model Will

The future of law firm marketing is an integrated team of AI, experts and managed services.

7 minute read October 01, 2026 at 12:11 AM
By
Julie Barhoff
Technology Alone Won’t Transform Marketing, But the Right Operating Model Will

For years, marketing leaders in law firms have been asked to do more with less. Strengthen the brand, create more business development opportunities, produce more thought leadership, provide deeper client intelligence, aid cross-selling, improve the client experience and measure marketing’s contribution to revenue.

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The Copyright Royalty Board (CRB), which works under the umbrella of the Librarian of Congress, sets statutory-license royalty terms and rates. The U.S. Courts of Appeals for the D.C. Circuit recently issued two notable decisions about the CRB.

October 01, 2026