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Trademark Battle Rages Over AI “Brainrot” Memes

A federal case arising from the popular Roblox game Steal a Brainrot touches on the questions of: What are some ways in which creatives and media companies capitalize on viral content? Can IP law keep pace with AI-driven Internet culture? And why are gamers so obsessed with a club-wielding piece of lumber?

7 minute read October 01, 2026 at 12:09 AM
By
David Bell and Preston Mason
Trademark Battle Rages Over AI “Brainrot” Memes

A federal case arising from the popular Roblox game Steal a Brainrot touches on the questions of: What are some ways in which creatives and media companies capitalize on viral content?

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October 01, 2026