How to Make Business Development Tolerable: Lessons From 43 Years of Coaching Lawyers

Lawyers know that business development is important. So why is getting them to do it so difficult? The reason is simple: They don't want to do it. Over the years, we have identified several principles that can remove much of that resistance and make business development more comfortable.

6 minute read November 01, 2026 at 12:07 AM
By
Robert Kohn and Lawrence Kohn
How to Make Business Development Tolerable: Lessons From 43 Years of Coaching Lawyers

Lawyers know that business development is important. So why is getting them to do it so difficult?

Lawyers are smart. They understand that developing business will benefit them and their firms.

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