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Results of our annual informal poll of tech experts at Legalweek: How law firms should (or could) be using AI as the technology stands today.

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Artificial intelligence is no longer a futuristic idea for law firms; it is a rapidly evolving reality reshaping the way practices operate, offering law firms opportunities for greater efficiency, enhanced research capabilities and improved client service. However, as AI’s role in legal work expands, firms must adopt well-defined AI policies to protect client confidentiality, mitigate risks and ensure ethical compliance. Without a structured AI framework, law firms expose themselves to security breaches, malpractice risks and reputational damage.

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While AI has many proven beneficial applications, there is a concerning trend emerging: an increasing number of disputes that are based on mimicry of distinctive brand identities without permission.

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While the amount of AI legislation introduced in various states is relatively limited, the scope of issues being legislated is quite broad. Despite the many uncertainties that remain to be clarified, there are actually many parallels between how data privacy laws took shape five years ago, and how AI legislation is developing today.

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In the fast paced world of commercial real estate, AI is emerging as a critical tool to increase efficiency, reduce costs and provide new opportunities. The infusion of AI into the real estate industry has the potential to change how properties are valued, managed and marketed.

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The intersection of artificial intelligence and cryptocurrency was involved in a recent decision where the U.S. Bankruptcy Court for the District of Delaware dismissed claims against an alleged participant in a scheme that induced investors to fund over $30 million in an artificial intelligence company designed to generate revenue from enhanced cryptocurrency mining.

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General counsel are eager to tap the promise of generative AI. But without clear technology road maps, many legal departments are struggling to turn that interest into action.

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Part Two of this two-part article examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts.