Today’s challenging financial markets are leading private equity firms to hold on to portfolio companies for increasingly longer periods. New value-creation strategies are therefore needed to address delayed exit timelines. Firms should consider approaches that may not have made economic sense under shorter exit timelines but can access hidden value over these longer horizons.
How do you communicate when you know the harm before you know its cause? For law firms, it comes up both when advising a client and when explaining an incident of their own.
Recent advances in generative artificial intelligence are likely to soon upend the balance between those who discover and exploit software vulnerabilities and those responsible for protecting organizations from them.
Questions on who owns AI training models using copyrighted material are no longer hypothetical, they are already the subject of active litigation, with several cases moving beyond the pleading stage.
We have reached a point where AI processing software has become effective enough to nearly replace the need for initial lawyer or paralegal reviews of deposition, preliminary hearing or trial transcripts. But while AI can quickly provide initial summaries of such documents, producing a legal evaluation of those summaries is another story.
Google’s $10 million deal to buy a vast quantity of data from the defunct Spirit Airlines is being seen as a harbinger of growing interest in the buying and selling of corporate records. But the trend could bring new challenges for attorneys.
Many firms still involve marketing only after key AI decisions have been made, when leadership needs a press release, website copy or new language for an RFP. By then, the CMO isn’t shaping the firm’s AI strategy; they are narrating it. That’s a missed business opportunity, and the window is closing fast.
Law firms often think of brand messaging as the language on the current website or in the latest pitch deck. Prospective clients, recruits, journalists, search engines and AI systems don’t see such neat boundaries. They see what’s available. Your newest message is always competing with your oldest accessible content.
The work a law firm does to understand its AI exposure, readiness, and strategic opportunities should not remain an internal exercise. It can — and should — inform how the firm competes, governs and differentiates itself, and plans for the future. As it happens, clients really do care about those things.
Law firms are racing for position in the new world of answer engine optimization (AEO) and AI-generated search. One of the most important tools in that race is something many law firm marketers may not have heard of: schema. Schema is standardized code added to a website to help search engines and AI systems understand what the information on a page means and how it relates to information elsewhere on the site.
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