Features
Creating a Collaborative Work Environment
Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
Features
'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
Features
The Topography of a Strong Attorney Biography
<i><b>Part Two of a Two-Part Article</i></b><p>In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
Features
The Power of Certifications in Legal
<b><i>Part Two of a Two-Part Article</b></i><p>Professionals in e-discovery and privacy, including lawyers, are hungry for growth opportunities and may be ripe to transition into certain security-centric positions; however, the security job landscape is far more expansive and far less commoditized than ESI or privacy — for now. Part Two provides a road map for how certifications can assist an individual or an organization in reinventing, repurposing, creating or maintaining cybersecurity talents.
Features
Navigating the Fear and Promise of Artificial Intelligence
With the corpus of law data becoming ever-more complex and nuanced, the use of machine-assisted research and analysis is becoming more of a requirement, rather than an option, in the legal profession. Because of this, some have expressed fear that robot-lawyers will replace legal professionals.
Features
The Topography of a Strong Attorney Biography
<b><i>Part One of a Two-Part Article</b></i><p>Attorneys are generally not great salespeople (caveat: some are <i>great</i> salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in <i>how</i> to speak about themselves and their work in a way that is appealing to clients.
Features
'Media & Communication:' We Wrote This Article to Share with You
Develop content with a purpose in mind versus simply creating content for its own sake. Retweets and shares are fine, but they shouldn't be the end goal of a lawyer's effort. Instead, creating content should be about enabling the lawyer to feel comfortable and easily engage with clients.
Features
Showcasing Attorney Expertise: Guidance for Law Firms
Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.
Features
Role and Responsibilities of Practice Group Leaders
Ideally, the objective of defining the role and responsibilities of Practice Group Leaders should be to establish just enough structure and accountability within their respective practice group to maximize the economic potential of the firm, while institutionalizing the principles of leadership and teamwork.
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