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The Topography of a Strong Attorney Biography

<b><i>Part One of a Two-Part Article</b></i><p>Attorneys are generally not great salespeople (caveat: some are <i>great</i> salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in <i>how</i> to speak about themselves and their work in a way that is appealing to clients.

8 minute read April 01, 2018 at 12:11 AM
By
John Buchanan
The Topography of a Strong Attorney Biography

Bios. The bane of every law firm marketer's existence. How can something so seemingly simple be so hard to handle?

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