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The Importance of Change Management In Law Firms: Winning Lawyers' Support for Behavioral Change Image

The Importance of Change Management In Law Firms: Winning Lawyers' Support for Behavioral Change

Mike Mellor

Law firms, based on precedent, steeped in tradition, and historically resistant to disruption, often struggle with change management. Yet, in today’s rapidly evolving legal landscape, adapting to new technologies, processes and client expectations is no longer optional — it’s essential for survival.

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The Rise of Hospitality In Law Firms, Revisited Image

The Rise of Hospitality In Law Firms, Revisited

Anthony Davies

Today, and we are witnessing the continued evolution of this trend, as firms embrace a more holistic approach to employee experience, client relations, and workplace design. In this follow-up to a previous article, we’ll look at how hospitality-focused services have further developed in law firms, the importance of this shift, and where the industry is heading in the near future.

Features

CRM as a Growth Strategy: Turning AI and Data into Business Development Success Image

CRM as a Growth Strategy: Turning AI and Data into Business Development Success

Chris Fritsch

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. However, as firms seek to drive business development, client engagement and revenue growth, CRM needs to evolve into a strategic growth platform.

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Authenticity In an AI World Image

Authenticity In an AI World

Jennifer Marsnik

In today’s digitally connected world, we have unparalleled tools at our disposal to connect with target audiences. But with them comes a critical challenge: how to maintain authenticity, human intelligence and personal connection in a landscape increasingly dominated by algorithms, data and automation.

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Empowering Your Lawyers: A Marketing Team’s Guide to Achieving Goals and Fostering Lawyer Satisfaction Image

Empowering Your Lawyers: A Marketing Team’s Guide to Achieving Goals and Fostering Lawyer Satisfaction

Aubrey Barrett & Brenda McGann

As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners.

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The Top 7 Marketing Trends Legal Marketers Need to Watch In 2025 Image

The Top 7 Marketing Trends Legal Marketers Need to Watch In 2025

Patricia Nagy

As we move into 2025, legal marketers face a rapidly evolving landscape where technology, data, and client expectations intersect — and it’s just the right time of year for making lists! Here are the top 7 trends we are seeing as shaping the future of legal marketing in the coming year.

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The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies Image

The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies

Yuliya LaRoe

Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.

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Is SEO Dead? How AI Is Changing Search Image

Is SEO Dead? How AI Is Changing Search

Melissa "Rogo" Rogozinski

How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.

Features

Turning Business Development Plans Into Reality Image

Turning Business Development Plans Into Reality

Yuliya LaRoe

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.

Features

Reducing Cognitive Load and Enhancing Marketing Productivity with AI Image

Reducing Cognitive Load and Enhancing Marketing Productivity with AI

Amardeep Devadason

While law firm marketing professionals are apt to experience cognitive load, the squeezing of marketing departments to do more with less is certainly exacerbating the potential for cognitive load and making the case for AI even stronger.

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    “Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
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  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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