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Empowering Your Lawyers: A Marketing Team’s Guide to Achieving Goals and Fostering Lawyer Satisfaction
Let’s face it — lawyers are busy. In a world where time equals money, marketing and business development can easily take a backseat. That’s where you come in. As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners. Let’s dive in!
Be Intentional with Attorney Prioritization
Your first task is identifying the attorneys willing to dedicate time to business development. While many lawyers require a few nudges to focus on marketing, avoid chasing them. Prioritize attorneys who already demonstrate a willingness to engage — those who schedule meetings, actually show up for those meetings, provide feedback, and respond promptly. Effective business development is a partnership. The attorneys need you just as much as you need them. Your time is precious, as is theirs, and while it is your job to build engagement and work around their schedules, don’t beg for their time. Attorneys who value business development will make the time and recognize the investment required for the return.
Complete impactful work for these attorneys first. Their success stories and deliverables can serve as templates and inspiration for others, creating a ripple effect within your firm.
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Overview of Regulatory Guidance Governing the Use of AI Systems In the Workplace
Businesses have long embraced the use of computer technology in the workplace as a means of improving efficiency and productivity of their operations. In recent years, businesses have incorporated artificial intelligence and other automated and algorithmic technologies into their computer systems. This article provides an overview of the federal regulatory guidance and the state and local rules in place so far and suggests ways in which employers may wish to address these developments with policies and practices to reduce legal risk.
Is Google Search Dead? How AI Is Reshaping Search and SEO
This two-part article dives into the massive shifts AI is bringing to Google Search and SEO and why traditional searches are no longer part of the solution for marketers. It’s not theoretical, it’s happening, and firms that adapt will come out ahead.
While Federal Legislation Flounders, State Privacy Laws for Children and Teens Gain Momentum
For decades, the Children’s Online Privacy Protection Act has been the only law to expressly address privacy for minors’ information other than student data. In the absence of more robust federal requirements, states are stepping in to regulate not only the processing of all minors’ data, but also online platforms used by teens and children.
Revolutionizing Workplace Design: A Perspective from Gray Reed
In an era where the workplace is constantly evolving, law firms face unique challenges and opportunities in facilities management, real estate, and design. Across the industry, firms are reevaluating their office spaces to adapt to hybrid work models, prioritize collaboration, and enhance employee experience. Trends such as flexible seating, technology-driven planning, and the creation of multifunctional spaces are shaping the future of law firm offices.
From DeepSeek to Distillation: Protecting IP In An AI World
Protection against unauthorized model distillation is an emerging issue within the longstanding theme of safeguarding intellectual property. This article examines the legal protections available under the current legal framework and explore why patents may serve as a crucial safeguard against unauthorized distillation.