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Empowering Your Lawyers: A Marketing Team’s Guide to Achieving Goals and Fostering Lawyer Satisfaction
Let’s face it — lawyers are busy. In a world where time equals money, marketing and business development can easily take a backseat. That’s where you come in. As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners. Let’s dive in!
Be Intentional with Attorney Prioritization
Your first task is identifying the attorneys willing to dedicate time to business development. While many lawyers require a few nudges to focus on marketing, avoid chasing them. Prioritize attorneys who already demonstrate a willingness to engage — those who schedule meetings, actually show up for those meetings, provide feedback, and respond promptly. Effective business development is a partnership. The attorneys need you just as much as you need them. Your time is precious, as is theirs, and while it is your job to build engagement and work around their schedules, don’t beg for their time. Attorneys who value business development will make the time and recognize the investment required for the return.
Complete impactful work for these attorneys first. Their success stories and deliverables can serve as templates and inspiration for others, creating a ripple effect within your firm.
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Major Differences In UK, U.S. Copyright Laws
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