Intellectual Property Strategist

This article surveys the contours of puffery across federal and state advertising law, examines where courts and the National Advertising Division (a unit of BBB National Programs, which provides a self-regulatory forum for advertising disputes) have drawn the line, and identifies practical takeaways for practitioners whose clients want to puff — but not too much.

Today’s challenging financial markets are leading private equity firms to hold on to portfolio companies for increasingly longer periods. New value-creation strategies are therefore needed to address delayed exit timelines. Firms should consider approaches that may not have made economic sense under shorter exit timelines but can access hidden value over these longer horizons.

What are some ways in which creatives and media companies capitalize on viral content? Can IP law keep pace with AI-driven internet culture? And why are gamers so obsessed with a club-wielding piece of lumber?

Questions on who owns AI training models using copyrighted material are no longer hypothetical, they are already the subject of active litigation, with several cases moving beyond the pleading stage.

Many lawyers and executives view confidentiality and nondisclosure agreements as run-of-the-mill, cookie-cutter agreements or clauses. Often, these types of agreements/clauses are signed and never looked at again. But when disputes arise, particularly when company trade secrets are at stake, the confidentiality agreement or provision can be key to the outcome of the matter.