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Developing Client Personas Can Help Maximize Marketing and Business Development

Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.

8 minute read November 01, 2024 at 12:03 AM
By
Meg Pritchard
Developing Client Personas Can Help Maximize Marketing and Business Development

Who are your ideal clients and why do they (or should they) hire you?

This simple but key question for marketing and business development is often deceptively challenging to answer.

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