INVISIBLE MARKETING - II. How often do you hear people say to you when you run into them, "What's new?" It is common. Now if a client you know pretty well says to you, "What's new?", a good answer might be, "I ought to tell you about a big win one of my colleagues just had." Or, "We just opened three new offices and I can't tell you how exciting that is. We've brought in some…
When used in a conscious and planned manner, social networking sites can offer a number of benefits to the firm as well as individual attorneys and staff.
Many firms have recognized the need for strong business, marketing and technology management and have hired well qualified and highly compensated individuals to fill those areas of need. However, the area in which only minimal progress has occurred is in the most crucial area of Law Firm Leadership.
INVISIBLE MARKETING - I. Recognizing the opportunities given to you by clients or prospects is called invisible marketing. And to the surprise of many, complaints are one fo the best marketing tools you have. If a client calls with a complaint, you've got to make an assumption that they want to keep you on doing the work. If they didn't, they would just terminate the work most likely and never tell you why. When a client calls…
Ways that a leader at any level can directly influence the climate for high performance and creativity/innovation in an organization.
The Millennial Generation (born from 1981-2000) have been entering the workforce for more than a decade now. Baby Boomer and Generation X leaders are sometimes perplexed with this tech-savvy, multi-tasking and ambitious group of professionals.
LinkedIn makes networking universally accessible since it is both practical and strategic without requiring you to be bold or outgoing.
CLOSING MORE BUSINESS - We are focused on rapid development. So, for example, if you take a firm that wants to bring in revenue rapidly, we can and do work with them. And we work with groups of people to show them how to bring [business] in first and then to back up and say, "OK, what do we need to do internally to sustain this kind of activity in the future? Are there things…
A few of the problems that faced Dewey & LeBoeuf were unique, while others were not. Nor is Dewey alone; more than 10 large and prominent firms have failed in the past decade. This article focuses on the pathology of failed law firms.
Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a corporation more profitable. And if not more profitable, at least a better place to work.
