Despite dreary economic conditions, 2011 proved to be a highly energized year for law firm marketing departments. Responding well to the "doing more with less" mantra from management committees, talented legal marketing professionals moved their firms to gain substantial market share and expansion at home and abroad. It is with great excitement that we introduce you to the 2011 MLF 50.
- October 26, 2011Kimberly Alford Rice, Wendy Stavinoha And Steven Salkin
At least five family law attorneys have been killed or violently attacked by clients' ex-spouses since February 2010, and the recent deaths have highlighted the safety risks they face.
October 25, 2011Karen SloanLEGAL SALES QUESTIONS: Part III., Questions About the Future While the past and present are important to prospects, the future is the key. Through answering the questions about them and your firm, they'll get a good idea as to your commitment to the engagement and abilities to serve their needs. * Can you describe the risks I'm taking if I hire you and your firm? * How can I measure your results? * Who are the attorneys you will
October 19, 2011Allan Colman, [email protected]It's taken more than 30 years for the legal profession to overcome the long-standing tradition under which any form of frank marketing and promotional activity has been considered unacceptable.
October 18, 2011Bruce W. MarcusLEGAL SALES QUESTIONS II. - QUESTIONS ABOUT YOUR FIRM In the last post, we discussed the importance of preparing your team of attorneys for a pitch by researching the prospective client and being able to pose questioins to showcase your knowledge and commitment. The next step in effective law firm business development is being able to answer specific questions about yur firm. Clients are interested in determing how compatible your law firm would be with their
September 29, 2011Allan Colman, [email protected]In early 2011, we began planning to move offices, prompting us to take stock of all our technology. We were running Windows XP and Office 2007 and could have stayed on Worldox GX, but GX2 included a feature called "Workspaces" which would help us supplement our author-based profiling system, thereby helping lawyers and staff to organize and find documents more readily. Thus, we began to build the case internally for upgrading to GX2.
September 29, 2011Russ Mazzaro And Susan ZaveskyResponding to Hart-Scott-Rodino Act Requests for Additional Information and Documentary Materials (more commonly known as "Second Requests") presents substantial challenges in assembling a comprehensive and complete production of requested information and documents from company archives.
September 29, 2011David J. LaingThis article provides a checklist of best practices for both in-house and outside counsel to consider, discuss and monitor throughout the litigation to ensure confidence in the client relationship and the e-discovery process.
September 28, 2011Sophia Lee And Christine SoaresPay Proportional to Performance is an important guiding principle underlying good compensation decisions. Individual firms will select different compensable criteria and weigh them according to their specific views. Good judgment will bring the principle alive.
September 28, 2011James D. Cotterman
