Many marketing professionals with whom the author has spoken have no doubt that quality work, while clearly essential, will not cause a firm to stand out from the competition ' but that quality service will. Is this still true?
Who's doing what; who's going where.
It certainly seems like investing in next generation leaders, to engage them in making them the best they can be, needs to be a high and urgent priority for any law firm that intends to survive and thrive now and in "the new normal." Here's how.
SHERLOCK HOLMES STYLE OF LAWYER MARKETING - "Put it under the microscope, Watson. When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects "under the microscope." Knowing what your prospects are looking for - before you make contact - is essential. Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is…
It's no secret that our clients are busy. From spa days to fancy dinners, they likely have more invitations for law firm networking events than they have the time (or the desire) to attend. This is especially true for our female clients, who often find their available time further compressed by obligations outside the office.
The goal of feedback is improved performance. Teams committed to giving honest, constructive, thoughtful, feedback are intelligent, self-correcting and constantly improving their individual and team performance.
Compounded by the current recession, demands of clients and competition among law firms are causing fairly dramatic changes in the pricing of legal services, away from straight hourly billing.
During turbulent economic times, organizations need to be especially vigilant to minimize potential risks that could ultimately affect the bottom line or shareholder ROI.
Who's going where; who's doing what.
Michael Robinson, a senior vice president of a leading crisis communications firm, Levick Strategic Communications, discusses the new business and communications challenges posed by the economic downturn and the role of corporate counsel in preventing and managing crises.
