Features

Five Ways to Maximize Marketing Efforts
With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
Features

Marketing Tech: Why Should Marketers Care About the Blockchain?
Technology is playing an ever-increasing role in our lives, personally and professionally. One of the emerging technologies that has caught my eye is blockchain.
Features

Work Opportunity Tax Credit and On-Boarding
With the cost of doing business consistently on the rise combined with the increasing difficulty to find/retain great employees, there is no better time to pursue employment-based tax credits. There are both federal and state employment-based credits available that can help businesses offset income tax liability.
Features

Case Study: California Law Firm Dowling Aaron Is Transforming and Modernizing Its Prebilling Process with Orion ePrebill Manager
Orion's ePrebill Manager allows corrections to prebills to be tracked and applied in real time, with a one-click acceptance and approval process. Further, by distributing prebills electronically, attorneys can see the edits made by others, the overall net effect of write-downs, and how these affect the realization of both the working timekeepers and the client overall, in real time.
Features

Competitive Intelligence: Creating a Culture of Intelligence
We hear that clients hate to be cross-sold. However, this does not mean that clients are not interested to be introduced to new colleagues who can provide insight. Rather, cross selling must be thoughtful and tailored to clients' needs
Features

Sales Speak: Maximize Your Chambers (and other) Rankings
While ranking directories are rarely the only tools used to find a firm or lawyer, in-house counsel and CEOs often turn to them as informative research sources. For these reasons alone, preparing materials and references for submission, even though time-consuming, may make sense under the right circumstances.
Features

Five Keys to Successfully Transitioning Clients Across Generations
<b><i>Strengthening Cultural Expectations Is Key</b></i><p>Client relationship succession planning is a top concern among law firm leaders. Firms of all stripes frequently develop goals in their strategic plans to facilitate more effective client relationship transitions. However, there is room for many firms to take a more formal and proactive approach to effectively transition client relationships across generations.
Features

Sales Speak: The Reason Companies Aren't Buying Is How Lawyers Are Selling
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
Features

Voice of the Client: So Important, It Comes First
It is vital to have effective marketing and communications, but if legal and business professionals don't listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
Features

Planning for the Crisis That Will Strike Your Law Firm
Reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. As we get into 2019, it is imperative for law firms to plan for the effective management of myriad incidents that may have an adverse impact on the business of law and the reputation of the firm.
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