Why online editorial calendars are crucial.
March 02, 2017Ari Kaplan
How to use gamification for business development.
March 02, 2017David FreemanAn ALM Survey Reports Disturbing Information
March 02, 2017Ricci DipshanGoogle Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients
Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.March 02, 2017Google Analytics Can Prove a Useful Tool in Helping Firms Draw More ClientsThe focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.
March 01, 2017Cindy SharpFor many CMOs, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
February 01, 2017Larry BodineAll about Client Teams and how to make them work to your advantage.
February 01, 2017Bruce AlltopWhen we teach and discuss Legal Project Management (LPM), we stress that the last of LPM's five basic steps, Post Project Review, not only is every bit as essential as the first four steps, it can be an extraordinarily powerful business development lever, as well.
February 01, 2017Pamela WoldowOngoing, active management of your legal career is essential. As such, every successful law firm partner should develop a long-term exclusive relationship with a top-notch, knowledgeable recruiter.
February 01, 2017Robert J. BrighamHow to transform your rainmakers into “social media rock stars.”
February 01, 2017Spencer X. Smith
