Features
Professional Development: Marketing from a Young Partner's Perspective
For most new partners, marketing requires a commitment to effectuate a deliberate plan over multiple years. Build on your skills and prior experiences and develop a niche ' something unique to offer clients and referral sources.
The Anatomy of a Successful Business Development Coaching Program
Firms must assess their goals and culture to design the most effective program for the firm. Providing attorneys the much needed, and desired, training will lead to a thriving practice for years to come.
Media & Communications Corner: Despite Decline of Traditional Media, Opportunities Abound
The media industry is in more turmoil than any time in history. So the public is less informed and much less interested in being informed. Right? Au contraire! Here's how to tailor your message.
'Tell Me More'
What do you do for a living?" If you answer with a conversation-killing noun as opposed to a brief, leading, and engaging phrase, the opportunity for rainmaking is thwarted before it ever has a chance to begin. But it doesn't have to be this way.
Features
FDA Enforcement Against Pharmaceutical Companies in the Product Promotion Arena
In his "Reason in Common Sense, The Life of Reason (Vol. 1)", George Santayana wrote: "Those who cannot remember the past are condemned to repeat it." We all can benefit from reviewing the lessons learned from past mistakes, whether committed by ourselves or others. The medical device industry would be well-served in heeding Santayana's warning; review of the Food and Drug Administration's enforcement in the pharmaceutical promotion area could offer insight into how it might minimize…
Practice Tip: A Non-Party Spoliates Key Evidence
Many product liability litigators have experience in dealing with first-party spoliation or assertions of spoliation, either when their own clients are alleged to have spoliated evidence, or when the opposing party purportedly has done so.
Still Seeing Green
The long-awaited revisions to the Federal Trade Commission's (FTC) Green Guides were issued on Oct. 6, 2010 and are expected to be approved and finalized soon. Here's what you need to know.
Hybrid Pension Plans: Tiptoe Through the Tulips
It is time again for firms to consider hybrid plans, such as cash balance plans. In October 2010, the Department of the Treasury issued very helpful guidance, but many of the most important issues remain either unanswered or answered only by proposed regulations.
Features
Social Networking Initiatives
Why women attorneys should participate fully in digital networking.
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