Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.
In the December, 2008, issue of Marketing the Law Firm, we began a series entitled "Researching the Economy." The discussion continues this month with a look at client-potential research.
The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.
Opportunity knocks when you least expect it ' but will it knock when the economy is in freefall and the legal profession is seeing some of its worst layoffs ever? The answer is ' maybe ' if you network!
There's been a lot of talk about leadership, especially inside the ranks of women who aspire to hold powerful positions within law firms. This article is not aimed at those women, but how leadership outside the confines of one's practice can take center stage in attaining the personal satisfaction that often leads to a successful career.
Numerous live sporting events draw large crowds and now the music industry has increased its focus on income from the live performance sector, as recording sales have sharply decreased. These factors have brought the controversial issue of pat-down searches of attendees at live events to the forefront, especially in the era of fears of terrorist attacks. The California Supreme Court issued a ruling in March that these pat-down searches might violate the privacy rights of event attendees. The two articles that follow include a report on the court's ruling as well as on the oral arguments when heard by the California Supreme Court.
The U.S. Court of Appeals for the Sixth Circuit affirmed summary judgment in favor of artist Mary J. Blige and her record label, music publisher and song collaborator co-defendants in a copyright infringement suit over Blige's song "Family Affair."
On Feb. 17, 2009, President Obama signed into law the $800 billion American Recovery and Reinvestment Act of 2009 (the "Act"). This legislation contains many important tax-breaks and enhancements that can benefit law firms and their clients, as well as individual attorneys and staff members and their families.
Perhaps the most troubling decision for any partnership's management committee is the determination to force partners from the partnership. This article examines what law firms can do to assist their partners as they show them the door.
In a perfect world, attorneys and firms would choose to make commitments to pro bono matters because it's the right thing to do, and it enables those who have to give to those who don't. Ours is not a perfect world and 2009 is certainly not a perfect year. But if we are looking for silver linings, pro bono seems ready made.
