LJN Newsletters

Lackluster business development efforts are seldom tied to that part of your practice you enjoy, the part that is ' well ' fun. After all, doesn't generating new business mean you can work on matters you really enjoy? Stop dreading networking and start focusing on those parts of your practice you adore. If you picture your ideal practice five years hence and start there, business development will become less of a chore and more of an extension of your passion.

This article reviews recent changes to Maryland's Fair Employment Act and addresses the interaction between various discrimination laws and the issues that most employers need to consider.

The legal industry hasn't been known to be the most innovative industry when it comes to cutting-edge interactive marketing. But a handful of firms are challenging that assumption.

Teens, college kids and recent graduates have grown up with the Internet and social networking sites in their bloodstreams ' they are constantly communicating with each other through Web sites. If you not convinced that you're slightly out of the loop on this trend, ask yourself when was the last time you got 'poked' or 'threw a sheep' at someone on Facebook? The truth is the social networking is rapidly becoming a highly viable way for attorneys to expand their books of business.

This article addresses the challenges faced by franchisors when their franchisees file for Chapter 11 bankruptcy.

Whether or not to adjust the number of employees or partners downward can be a critical decision for 2008. In the event it does happen, marketing executives will, undoubtedly, be asked to help craft appropriate messages to both the market and within their own firms in advance of rumor mills, blogs, and especially, the competitors offering their own take on the changes. However daunting the task, working through such scenarios can go a long way toward preserving your firm's reputation and bolstering your own career opportunities within your current firm or with a prospective employer.

In last month's issue, we highlighted articles from the first half of 2007. Editor-in-Chief Elizabeth Anne "Betiayn" Tursi presents in this issue excerpts from one article from each of the August to December issues.

Who's doing what; who's going where.