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Features
Bluetooth, the moniker of the popular wireless technology, is named after a 'Viking' king famous for having united several Scandinavian countries, at least temporarily. Bluetooth, however, was not a Viking in the popular sense ' he used cunning more often than violence to achieve his objectives. It is perhaps appropriate, then, and certainly no surprise that marketers ' e-commerce firms and their marketing reps and agents among them ' have begun using Bluetooth technologies to do some 'Viking' of their own. Bluetooth Marketing ' also called Bluespamming ' uses Bluetooth technology to reach nearby potential consumers and offer them coupons, downloads, and other product or service information.
Features
Entrepreneurs have traditionally dreamed of creating family businesses that would last for generations. Certainly, everyone has seen the stickers and other marketing testifying to a firm's and its founding family's decades of service, and their stability and track record. But in today's constantly changing e-commerce world, a business often must reinvent itself several times in one generation, much less plan to last for several.
Features
News about lawyers and law firms in the commercial leasing industry.
Highlights of the latest commercial leasing cases from around the country.
Features
This three-part article provides a pointers for the Prime Landlord, Sublandlord, and Subtenant to consider when negotiating provisions relating to subleasing.
Features
To review another party's form commercial retail lease adequately and completely, one must analyze all the attached exhibits. Do the exhibits to the lease either supplement the lease or potentially modify its terms and conditions. This article covers: 1) commencement date memorandum; 2) estoppel certificates; 3) exclusives and prohibited uses; and 4) rules and regulations.
This article suggests some tips to consider in the negotiation of the provisions of a ground lease that will be the center of attention for the leasehold mortgagee. These tips should help to smooth the way for the tenant's leasehold financing by an institutional mortgagee.
The growth of online social networking has not been lost on marketers, who hope to enlist Internet users in campaigns to promote their products and services. This article will appear in three installments. This first part examines the use of user-generated content ('UGC') and user participation as part of a promotion.
One of our major concerns has always been the security of our clients' sensitive data. Recently, there have been stories in the news about data media getting lost or exposed, often with damaging or embarrassing consequences. Backup tapes, hard drives, CDs and other sources contain exponentially more data than a box of paper, so we have had to become very focused on how these data storage devices are tracked, stored, managed and disposed of when the time comes. Now that storage is so inexpensive, more data is sitting on a single disk or drive. New terabyte disk drives are setting a new standard for capacity ' but they also send up a huge red flag for risk. What if one terabyte hard drive was to fall into the wrong hands? Imagine the fallout and liability to which a law firm could be vulnerable.
Features
The offering of combined services and devices is a direct response to consumer demand for streamlined, one-stop, bundled convenience. Take me for instance: I held out for several months until my cell phone provider finally started selling Blackberries so I could get the e-mail push from work without having to carry two devices. This bundling concept is also emerging in the legal profession. Platforms such as LexisNexis Total Litigator and Westlaw Litigator, for example, which bundle services and features that previously had to be accessed independently, are rapidly gaining popularity. So, just how well does the bundling concept work?
