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Consumer-Generated Content Is Hot Image

Consumer-Generated Content Is Hot

David Ervin & Gonzalo E. Mon

Over the past year, a growing number of companies have begun to sponsor promotions involving consumer-generated content. These types of promotions offer many advantages for marketers. If a promotion is executed well, it could generate publicity for a relatively small investment. Consumers are also likely to spend more time on a company's Web site watching videos and learning about the company's products than they would otherwise. Moreover, a company may end up with a great commercial at a fraction of the price they would have had to pay an agency to develop it. Along with these advantages come a number of legal challenges.

Features

Career Journal Image

Career Journal

Graham Seldon

Employer brand is top of mind for many firms. The way a firm's brand is perceived by staff and potential employees is a critical success factor. There was once a time when marketing and HR were very different schools of thought; people from each discipline had very little in common. Now, HR professionals are beginning to put on marketing 'thinking caps' and utilize marketing principles and strategies to brand their firms; therefore, successfully attracting talent ' and not just fee-earner talent!

Features

Defective Pet Foods: New Litigation Theories Or Just the Same Old Chow? An Animal Law Attorney Argues for More Than Market Value Damages Image

Defective Pet Foods: New Litigation Theories Or Just the Same Old Chow? An Animal Law Attorney Argues for More Than Market Value Damages

Bruce Wagman

One of the biggest stories in product liability in the past month has been the recall of tens of thousands of cans of food sold to consumers to feed to their companion animals. The news has attracted public attention because it is a tragedy of potentially epic proportion: Somewhere between 20 (according to the FDA) and 20,000-plus (by extrapolating statisticians) of the nation's nonhuman family members have developed serious illnesses and/or died from eating food containing something very toxic that has caused renal failure (still being debated). Furthermore, in the litigation arena, plaintiffs' attorneys ranging from sole practitioners to the large class action law firms most often in the headlines have all filed actions representing both individual clients and broad-ranging classes of thousands of individuals affected by the poisoned food. (At the time of this writing, more than 30 cases had supposedly been filed across the country.)

The Case for Mentorship Image

The Case for Mentorship

Kristy Weathers

Career guidelines, career plans and mentors. These are familiar terms to most lawyers, especially law students and laterals looking for the right 'fit.' And many, if not most, large law firms highlight one or more of these career-planning tools on their Web sites and recruiting materials. But the 'inside' story of their effectiveness might not be as rosy. Several recent articles in legal journals and newspapers have bemoaned the state of mentoring programs at larger firms, saying that they are boilerplate, empty promises designed to recruit, and that they are usually unsuccessful due to lack of follow-up. Here's how our company overcame these problems.

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Business Crimes Hotline

ALM Staff & Law Journal Newsletters

Rulings of interest from around the country.

Features

In the Courts Image

In the Courts

ALM Staff & Law Journal Newsletters

Recent rulings of interest to you and your practice.

Can Money Laundering 'Travel with the Business'? Image

Can Money Laundering 'Travel with the Business'?

William V. Roppolo

It can often be difficult for a white-collar attorney, who may have at least a passing familiarity with money laundering, to explain to a corporate attorney colleague how federal money laundering laws can impact deals on which the corporate attorney is advising clients. This article provides an example that may help you explain to your corporate law colleagues the impact that the federal money laundering laws could have on their work.

Features

Whither the Guidelines? Image

Whither the Guidelines?

Jeffrey T. Green & Quin M. Sorenson

You might be forgiven for concluding that the U.S. Sentencing Guidelines were largely a thing of the past following the Supreme Court's decision two years ago in United States v. Booker, 543 U.S. 220 (2005). The Court held that the Guidelines were purely advisory ' not mandatory ' and just one among many factors to be consulted in meting out a sentence under 18 U.S.C. ' 3553(a). Other factors specified in ' 3553(a) include such…

Features

The Globalization of Investigations Image

The Globalization of Investigations

Benjamin Goldberger & Michael Kendall

Over the past several years, the Department of Justice ('DOJ') has expanded its tools and efforts to gather evidence from abroad and reciprocate by helping foreign prosecutors gather evidence in the United States. For a client whose primary presence is in this country, cross-border cooperation among law enforcement organizations raises distinct and difficult issues. An effective defense requires knowledge of treaties and criminal law in two or more jurisdictions, and collaboration among defense counsel in different countries.

Bit Parts Image

Bit Parts

Stan Soocher

Copyright Infringement/Motion to Intervene; Copyright Infringement/Striking Similarity; Right of Publicity/Attorney Fees.

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