LJN Newsletters

  • Technology in Marketing

    First came business card exchanges, then networking events, then law firms became more organized and developed marketing databases to keep track of all clients, potential clients, referral sources and mailing lists. Then along came Client Relationship Management systems otherwise known as CRM. Now we have ERM (enterprise relationship management), RCM (relationship capital management) and more acronyms than you can shake a stick at. No matter what the new technology, the bottom line persists: Lawyers need to maintain and grow their world of relationships in order to be successful and generate revenue.

    January 31, 2007Nancy Manzo

  • Professional Development Programs As Formidable Recruiting and Retention Tools

    At top-rated firms, lawyer development and training has become the cornerstone of successful recruiting programs for both law school and lateral recruiting efforts. This trend assures that firms with active development programs will continue making significant investments in their attorney and potential attorney's futures via their professional development programming.

    January 31, 2007Amy Sladczyk Hancock and Martha L. Smith

  • Sales and Service Strategies

    Lawyers know that business development is a must. Too many of them, however, approach it as random acts of golf and lunch. There's nothing wrong with that in theory. Clients purchase legal services from people they like, and golf and lunch are fine marketing activities, very conducive to relationship building. The problem, though, is with the word 'random.' The top rainmakers do nothing randomly. They have identified those persons they want to know better and, from there, they develop a systematic plan to go about building and enhancing relationships with them. As I emphasize to my clients, the key word is plan.

    January 31, 2007Jim Cranston

  • Op-Ed

    Over the last few weeks, we have seen a lot of ink relating to a certain merger that didn't happen. Everyone is speculating on why it didn't happen and what the fallout will be for both firms. Some have opined both in print and on blogs that the firm who has lost the most in terms of talent will be weakened and without a clear vision to move forward. From where I am sitting, I can attest to the fact that there is a light at the end of the tunnel for that firm. I know this because I experienced first hand how a firm can recover from 'the worst of times'

    January 31, 2007Elizabeth Anne "Betiyan" Tursi

  • Bit Parts

    Composition Creation/Statute of Frauds
    Concert Venues/Charitable Immunity Statutes
    Copyright Infringement/Co-Authorship Bar
    Copyright Infringement/Co-Authorship Claim
    Copyright Infringement/No Issue of Material Fact
    Rescission Claims/Copyright Pre-emption

    January 31, 2007Stan Soocher

  • Victories over Video-Game Laws Yield Fee Awards

    After obtaining court victories in several states against bans on video games deemed violent or sexually explicit, the video-game industry is running up the score by collecting $1.5 million in attorney fees.

    January 31, 2007Amanda Bronstad

  • The Place to Network

    Has the importance of billing time all but eclipsed the potential gain of going out to lunch with a prospective client? As profits per partner keep skyrocketing, the case needs to be made for the old-fashioned business lunch. Clever 'rainmakers' have a keen eye for business development. They have realized that this forum presents a brilliant opportunity for networking and smoking out new opportunities. New clients aren't lining up outside your office so get smart and get out of that chair!

    January 31, 2007Christy Burke

  • Courthouse Steps

    Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.

    January 31, 2007ALM Staff | Law Journal Newsletters |

  • In the Marketplace

    Highlights of the latest equipment leasing news from around the country.

    January 31, 2007ALM Staff | Law Journal Newsletters |