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Features

Dealing with Problems in Copyrights Bequeathed by an Author's Will Image

Dealing with Problems in Copyrights Bequeathed by an Author's Will

Donald C. Farber

Bequeathing an interest in a copyright can involve a conflict between federal copyright law and state probate laws. The conflict may result in a situation in which it isn't clear whether the executor of the estate or the beneficiary of the specific bequest should deal with the property at various times. Specific terms in a will concerning a bequest of a copyright interest can avoid a possible dispute.

Features

Cameo Clips Image

Cameo Clips

ALM Staff & Law Journal Newsletters

Recent cases in entertainment law.

Bit Parts Image

Bit Parts

Stan Soocher

Recent developments in entertainment law.

Features

Hot Legal Issues In Video Games Image

Hot Legal Issues In Video Games

Stan Soocher

The huge economic losses the entertainment business has sustained from unauthorized downloading by consumers has prompted a closer look at growing ancillary areas for licensing entertainment content such as mobile entertainment and video and computer games. And while the video- and computer-games industry has been hit by unauthorized trading by consumers, unlike the record industry, it has also achieved significant growth over recent years. <br>With this and intensified business competition has come a rise in contested legal issues.

Features

A Haven For Straight Talk: <b>Invite The Audience Into The Tent</b> Image

A Haven For Straight Talk: <b>Invite The Audience Into The Tent</b>

Andy Havens

What is a client service team and why do you need one?

Features

Media & Communications Corner: <b>Managing Your PR Agency Relationship: Communication, Communication, Communication</b> Image

Media & Communications Corner: <b>Managing Your PR Agency Relationship: Communication, Communication, Communication</b>

Kevin Aschenbrenner & David Berger

So, you've hired your PR firm, signed a letter of engagement on the dotted line, and put them to work. You sit back and let them get to it, and pat yourself on the back a little. And why not? You've gone through a rigorous process assessing the candidates, finding out which agency's culture fits with your firm's, hammered out the details of budgets, responsibilities, strategies, etc. Quite frankly, you're pooped, and, as far as you're concerned, your job is over, right? <br>Well ...

Scripting the Client Experience: How To Really Differentiate Yourself Image

Scripting the Client Experience: How To Really Differentiate Yourself

Mark Merenda

I'm always coming across articles and books by marketing gurus about how you must differentiate yourself from your competition. Their writing is usually peppered with advice on how to "position" yourself and "brand" your practice. And many attorneys spend a lot of time, energy, and money trying to convince potential clients that they are somehow different (read: better) than others who provide the same service. <br>It's a fool's errand, and I'll tell you why.

We Should Get Together More Image

We Should Get Together More

Jason P. Lisi

There's a marketing concept out there that many law firms have just recently stumbled upon, one that most other types of industries have known well for decades ' return on investment, or ROI. As firms become more sophisticated in marketing, as budgets for marketing increase, and as competition becomes more fierce, firms are beginning to demand that their marketing dollars they spend produce results. <br>Nowhere is the concept of ROI more easily implemented, tracked, and realized than in the area of Internet marketing, through the use of Web sites and the search engines that locate them.

Features

Have Your Story Straight Before the Reporter Calls Image

Have Your Story Straight Before the Reporter Calls

John Tuerck

There is acute tension between the do-it-now mindset of media-savvy PR pros and the generally cautious nature of lawyers. Eliminating the tension completely is impossible, even inadvisable. After all, the client's interests are sacrosanct, and overlooking those interests to get some quick press courts disaster. You can alleviate the tension, however, by taking steps to ensure a smooth process before you get that 3 o'clock call.

Building and Sustaining a Marketing and Sales Culture at Your Law Firm Image

Building and Sustaining a Marketing and Sales Culture at Your Law Firm

John Remsen, Jr.

Getting lawyers and law firms do things differently is not an easy task and instilling a marketing mindset among lawyers is a major effort for most firms, resembling the proverbial challenge of "herding cats." <br>However, the most profitable firms are moving closer to a corporate model of governance, with institutional goals, strong leadership and streamlined governance. They are also starting to embrace marketing, recognizing the need to get closer to existing clients and invest time and resources on focused, proactive strategies to go after new ones.

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