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Clause & Effect

ALM Staff & Law Journal Newsletters

Record Distribution/Promissory Estoppel <br>Record Production Deals/Breach of Contract

Features

Courthouse Steps

ALM Staff & Law Journal Newsletters

Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.

Features

Dealing with Problems in Copyrights Bequeathed by an Author's Will

Donald C. Farber

Bequeathing an interest in a copyright can involve a conflict between federal copyright law and state probate laws. The conflict may result in a situation in which it isn't clear whether the executor of the estate or the beneficiary of the specific bequest should deal with the property at various times. Specific terms in a will concerning a bequest of a copyright interest can avoid a possible dispute.

Features

Cameo Clips

ALM Staff & Law Journal Newsletters

Recent cases in entertainment law.

Bit Parts

Stan Soocher

Recent developments in entertainment law.

Features

Hot Legal Issues In Video Games

Stan Soocher

The huge economic losses the entertainment business has sustained from unauthorized downloading by consumers has prompted a closer look at growing ancillary areas for licensing entertainment content such as mobile entertainment and video and computer games. And while the video- and computer-games industry has been hit by unauthorized trading by consumers, unlike the record industry, it has also achieved significant growth over recent years. <br>With this and intensified business competition has come a rise in contested legal issues.

Features

A Haven For Straight Talk: <b>Invite The Audience Into The Tent</b>

Andy Havens

What is a client service team and why do you need one?

Features

Media & Communications Corner: <b>Managing Your PR Agency Relationship: Communication, Communication, Communication</b>

Kevin Aschenbrenner & David Berger

So, you've hired your PR firm, signed a letter of engagement on the dotted line, and put them to work. You sit back and let them get to it, and pat yourself on the back a little. And why not? You've gone through a rigorous process assessing the candidates, finding out which agency's culture fits with your firm's, hammered out the details of budgets, responsibilities, strategies, etc. Quite frankly, you're pooped, and, as far as you're concerned, your job is over, right? <br>Well ...

Scripting the Client Experience: How To Really Differentiate Yourself

Mark Merenda

I'm always coming across articles and books by marketing gurus about how you must differentiate yourself from your competition. Their writing is usually peppered with advice on how to "position" yourself and "brand" your practice. And many attorneys spend a lot of time, energy, and money trying to convince potential clients that they are somehow different (read: better) than others who provide the same service. <br>It's a fool's errand, and I'll tell you why.

We Should Get Together More

Jason P. Lisi

There's a marketing concept out there that many law firms have just recently stumbled upon, one that most other types of industries have known well for decades ' return on investment, or ROI. As firms become more sophisticated in marketing, as budgets for marketing increase, and as competition becomes more fierce, firms are beginning to demand that their marketing dollars they spend produce results. <br>Nowhere is the concept of ROI more easily implemented, tracked, and realized than in the area of Internet marketing, through the use of Web sites and the search engines that locate them.

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