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Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.
Digital distribution contracts are still in their infancy as music industry practices in this area continue to solidify. As digital channels of distribution continue to penetrate the music world, it is increasingly crucial that entertainment professionals understand the nuances of licensing content for use online. This article explores current practices in this area.
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A note on this issue and some exciting upcoming programs.
To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.
Choosing the right CRM solution counts among the most important strategic decisions a law firm makes. And with more choices then ever, making the right decision couldn't be more confusing.
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Marketing is a process; one that hopefully benefits your firm. A beneficial process requires improvement. Improvement requires measurement. It's very simple, and yet many firms carry out no marketing measurement, or only perform measurements that are meaningless from a planning standpoint.
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Correcting the miscommunication between publicists and attorneys is probably one of the first steps to take in building a successful media relations program. And, the correction goes both ways.