Features

SEO for Law Firms: Will It Help You Win More Clients?
Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.
Features

Is Sales Enablement The Next Big Thing In Legal Services?
Law firms can look to a growing trend, however, among their corporate brethren as a model to solve the business development training challenge. It's called Sales Enablement.
Features

Five Important Marketing Steps to Take In 2022
There's simply no better time than these early days of 2022 to take the time to consider and prioritize some essential first steps you can promptly execute to ensure your law practice is on the right path to being even more successful in January 2023 than it is today.
Features

10 Steps to Realigning Sales, Marketing and Tech
If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.
Features

CA Court of Appeal Offers Insight on Business Consulting vs. Legal Services In Entertainment Case
The question has been frequently debated in the legal community: What is the difference between an attorney providing business consulting services or acting as legal counsel? The California Court of Appeal recently issued an opinion on the concern.
Features

Issues Addressed In Supreme Court 'Unicolors' Argument
Some of the major issues the court addressed in the Unicolors oral argument, and some questions that are likely to remain open no matter the outcome.
Features

Clarity on Patent Eligibility Law Could Be Coming In 2022
The murkiness around patent eligibility is one reason innovators have been turning more toward trade secret law to protect their inventions.
Features

How to Protect a Website's Legal Identity
Internet site legal identity theft is becoming increasingly more sophisticated and common. If successful, a third party can use the theft of a legal identity to secure confidential information, harm marketing brand value, diminish good will and steal customers. Internet sites may employ legal, business, and technological means to protect their legal identities.
Features

Calif. Court of Appeal Considers How to Draw Line Between Business Consulting and Legal Services In Entertainment Industry Case
The question has been frequently debated in the legal community: What is the difference between an attorney providing business consulting services or acting as legal counsel? The California Court of Appeal recently issued an opinion on the concern in the context of the entertainment industry. Though issued "unpublished," the decision offers insight and guidance on the business consultant/legal counsel dichotomy debate.
Features

Innovation In the Recruitment of Lawyers In a Hyper-Competitive Market
The results of interviews across a cross section of professionals making decisions about hiring, development, and promotion in AmLaw 100 firms reveal the impact of the pandemic.
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