The reason that time management is so difficult for law firm marketers is because you are working for multiple bosses in a client-service, reactive work environment. This translates into having little control over what will hit your desk on any given day at any given minute.
Writing in many parts of the legal and business worlds has probably changed more in the last decade than in any comparable period over the last five centuries. Those who fail to adapt will pay the consequences.
As your law firm heads into a busy and active spring season, here are several topical issues that can remind us of how we can add some rejuvenation and much-welcomed change into our legal marketing best practices.
Attorneys are typically very good at describing their skills and recounting problems they have solved for other clients, but they struggle with asking for the business.
Some 96% of surveyed law firms have prioritized "acquiring laterals" as part of growth plans in the next two years. But what about integrating the client?
Successful business generators tend to ask questions in particular sequence. This sounds fairly simple, but it takes consistent work and strong skills to become effective at using this approach.
If we were to analyze law firm mergers by plotting client satisfaction on one axis and partner satisfaction on the other, the resulting scatter diagram would reflect a surprising few combinations that were deemed satisfactory after the fact to all parties.
When dishonest conduct is committed by others in the firm, the lawyers are still themselves ethically responsible
In the last couple of years, law firms across the country have struggled with the question ' what to do about underperforming partners?
This article is the sixth installment in an ongoing series focusing on accounting and financial matters for corporate counsel.
