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When Benesch sent us this story in conjunction with its winning entry in the MLF 50, we asked its Marketing Department to explain how they thought outside the box ' and came up with such a unique marketing endeavor. Here is their response.
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers ' practically joined at the hip in supporting partners as they embark into the legal market battlefield.
This article reviews a number of ideas for converting a law firm's key clients, the 20-plus largest, into an engine of revenue growth, via a Key Client Program.
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Redoing your firm's website is a collaborative process with specific steps that you should try to follow. The purpose of this three-part article is to review each of those steps so that law firm professionals have a better understanding of website design and development in order to better manage internal expectations when they undertake a website redesign project.
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When lawyers no longer feel they are at a place that can support and reward the ambitions they have for their practice, they head for the door.
How non-English data is handled, collected, processed, and translated during an e-discovery process can significantly affect the quality of the information that can be mined from electronically stored information (ESI). Key factors, including how data is encoded, what languages are present in the data and the systems and processes that are used to translate and review data will all impact the accuracy, timeliness and cost of the project.
The answer lay in this surprising fact: By focusing on the recovery of costs where applicable, law firms can accomplish more to help their bottom line than most cost-reduction exercises; in some cases 500% more.
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Without Standard Operating Procedures, law firms suffer from inconsistency, chaos and lack of control. Having SOPs is a must for legal IT departments. From lost equipment to lost passwords and data, not having written policies and procedures can create liability and losses that are sometimes unrecoverable.
Ongoing technology advancements shape what we've come to expect from our experiences on the Web. The same is true when we access websites from a mobile device. It's important to keep in mind what information they'll need most from your site and make it easily accessible.
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A recent study published by Altman Weil listed the ways in which chief legal officers would like to see their outside counsel embrace service improvements and innovation. The top four responses were greater cost reduction, non-hourly pricing, more efficient project management and improved budget forecasting. To anyone paying even cursory attention to the legal marketplace in the last half decade, these should not come as a surprise.
