Features
How to Earn AI-Driven PR: Raising Your Firm’s Profile in a World of Generative Search Engines
In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If your content and expertise aren’t showing up in AI-generated responses, you may be invisible in the very moments that matter most.
Features
Leading with Confidence In Times of Uncertainty
As I reflect on our Women, Influence & Power in Law (WIPL) conference, one of the most powerful takeaways was the importance of leading with confidence in times of uncertainty.
Features
From First Impression to Lasting Reputation: Etiquette Training In Your Law Firm
When skill and experience are equal, the attorney who demonstrates polished manners and respectful interactions is far more likely to earn the trust of clients, the confidence of colleagues, and the loyalty of staff. The key is to ensure the training is engaging, positive in tone, and delivered in a way that feels relevant to the modern legal environment.
Features
Harnessing the Power of Intentional, Value-Based, and Emotion-Informed Storytelling
Good stories inspire and create emotional connections. Great stories go one step further, staying with us, shaping our views of the world, our interactions with others, and our conversations about human experience.
Features
Note to Associates: Business Development Is Client Service
Business development is a set of learnable, repeatable skills that are not reserved for rainmakers. In fact, you won’t get to be a rainmaker without them. If associates start building those skills and habits now, before the expectation hits, you’ll not only be prepared — you’ll be ahead.
Features
A Child-Like Mindset Is Perfect for Business Development
The lawyers who are best at business developemnt are the ones who consistently grow strong books of business, aren’t “selling” in the traditional sense. They’re not always trying to “close” the next deal. Instead, they’ve adopted a different mindset. One that’s resilient, generous, and surprisingly childlike.
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