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Marketing the Law Firm

Features

How to Earn AI-Driven PR: Raising Your Firm’s Profile in a World of Generative Search Engines Image

How to Earn AI-Driven PR: Raising Your Firm’s Profile in a World of Generative Search Engines

Vicki LaBrosse

In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If your content and expertise aren’t showing up in AI-generated responses, you may be invisible in the very moments that matter most.

Features

Leading with Confidence In Times of Uncertainty Image

Leading with Confidence In Times of Uncertainty

Heather Nevitt

As I reflect on our Women, Influence & Power in Law (WIPL) conference, one of the most powerful takeaways was the importance of leading with confidence in times of uncertainty.

Features

From First Impression to Lasting Reputation: Etiquette Training In Your Law Firm Image

From First Impression to Lasting Reputation: Etiquette Training In Your Law Firm

Sharon Meit Abrahams

When skill and experience are equal, the attorney who demonstrates polished manners and respectful interactions is far more likely to earn the trust of clients, the confidence of colleagues, and the loyalty of staff. The key is to ensure the training is engaging, positive in tone, and delivered in a way that feels relevant to the modern legal environment.

Features

Harnessing the Power of Intentional, Value-Based, and Emotion-Informed Storytelling Image

Harnessing the Power of Intentional, Value-Based, and Emotion-Informed Storytelling

Ioana Good & Eniola Olaogun

Good stories inspire and create emotional connections. Great stories go one step further, staying with us, shaping our views of the world, our interactions with others, and our conversations about human experience.

Features

Note to Associates: Business Development Is Client Service Image

Note to Associates: Business Development Is Client Service

Meg Pritchard

Business development is a set of learnable, repeatable skills that are not reserved for rainmakers. In fact, you won’t get to be a rainmaker without them. If associates start building those skills and habits now, before the expectation hits, you’ll not only be prepared — you’ll be ahead.

Features

A Child-Like Mindset Is Perfect for Business Development Image

A Child-Like Mindset Is Perfect for Business Development

Joseph Lucosky

The lawyers who are best at business developemnt are the ones who consistently grow strong books of business, aren’t “selling” in the traditional sense. They’re not always trying to “close” the next deal. Instead, they’ve adopted a different mindset. One that’s resilient, generous, and surprisingly childlike.

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