How do you communicate when you know the harm before you know its cause? For law firms, it comes up both when advising a client and when explaining an incident of their own.
October 01, 2026Valerie Chan and Amy Juers
The future of law firm marketing is an integrated team of AI, experts and managed services.
October 01, 2026Julie BarhoffAs a law firm marketing and PR leader, you answer to partners who want to know how PR helps win matters and deepen client relationships ahead of competing firms. Today, firm leadership wants to know how that visibility turns into new matters, panel appointments, and revenue opportunities with the clients they care about most.
October 01, 2026Nicolle MartinWhat actually moves a lawyer forward is a series of realizations that, stacked one on top of the other, let them create tremendous value.
October 01, 2026Eduardo PaizA boutique firm’s PR issue is usually one of specificity and trust. You’re not trying to be known for everything — you’re trying to be known, deeply and credibly, for the three or four things you’re actually excellent at. That’s a fundamentally different PR strategy than “get our name in the paper.”
October 01, 2026Elizabeth LampertWell-written, relevant conference recaps help you build your standing with people who might one day become clients, while educating the clients you already have and deepening your relationship with them.
October 01, 2026Wayne Pollock
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