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Marketing the Law Firm

Features

Meta’s Use of Copyrighted Books to Train LLMs Ruled ‘Fair Use,’ But Ruling Limited Image

Meta’s Use of Copyrighted Books to Train LLMs Ruled ‘Fair Use,’ But Ruling Limited

Michael Gennaro

A federal judge handed Meta a major win on June 24 in a closely watched copyright case over its use of books to train large language models, but the ruling stopped well short of giving tech companies blanket protection to scrape creative works for artificial intelligence.

Features

Garbage In, Garbage Out: AI Is Only as Good as the Data You Feed It Image

Garbage In, Garbage Out: AI Is Only as Good as the Data You Feed It

Wendy Riggs

As AI continues its rapid march through the legal industry, law firms are facing a new kind of strategic imperative. No longer is the question whether to use AI — but rather how to do so responsibly, effectively and competitively.

Features

From Shrinking Newsrooms to “Newsfluencers”: The Media Landscape Is Evolving, and Law Firm Marketing Has to Adapt Image

From Shrinking Newsrooms to “Newsfluencers”: The Media Landscape Is Evolving, and Law Firm Marketing Has to Adapt

Jessica Forres

Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of “newsfluencers,” the world of media relations is no longer what it was even a year ago. For law firms, this changing environment presents a critical choice to either adapt or get left behind.

Columns & Departments

Players On the Move Image

Players On the Move

Entertainment Law & Finance Staff

A look at moves among attorneys, law firms, companies and other players in entertainment law.

Features

Marketing-Led Training: A Core Business Investment Image

Marketing-Led Training: A Core Business Investment

Beth Huffman

By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are critical to a lawyer’s success in today’s client-driven market.

Features

Meta Gets Victory In Significant AI Copyright Case, But Ruling Limited Image

Meta Gets Victory In Significant AI Copyright Case, But Ruling Limited

Michael Gennaro

A federal judge handed Meta a major win on June 24 in a closely watched copyright case over its use of books to train large language models, but the ruling stopped well short of giving tech companies blanket protection to scrape creative works for artificial intelligence.

Columns & Departments

Fresh Filings Image

Fresh Filings

Entertainment Law & Finance Staff

Notable recent court filings in entertainment law.

Features

New and Conflicting Regulations, Not Tariffs, Are Top Concern for Compliance Pros Image

New and Conflicting Regulations, Not Tariffs, Are Top Concern for Compliance Pros

Trudy Knockless

As regulatory shifts grow more unpredictable, corporate legal departments are stepping up their role in risk management — even as many feel they’re navigating in the dark. Their top concern? A surge in new — and often conflicting — regulations spanning everything from consumer privacy and AI governance to tax and trade.

Features

Law Firms Reducing Unused Office Space, Expanding Collaborative Space Image

Law Firms Reducing Unused Office Space, Expanding Collaborative Space

Jon Campisi

As law firm employees continue to spend far less time at the office than they did before the onset of the COVID-19 pandemic, firms are responding both by reducing unused office space to save on overhead while concurrently expanding the amount of space dedicated to collaborative work.

Features

Is Your Law Firm’s Data Clean and Trusted Enough for AI? Image

Is Your Law Firm’s Data Clean and Trusted Enough for AI?

Wendy Riggs

As AI continues its rapid march through the legal industry, law firms are facing a new kind of strategic imperative. No longer is the question whether to use AI — but rather how to do so responsibly, effectively and competitively.

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