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Marketing the Law Firm

Features

Questions Every Law Firm Business Development Leader Should Be Asking Image

Questions Every Law Firm Business Development Leader Should Be Asking

Mike Mellor

In a legal marketplace transformed by technology, heightened client expectations, and fierce competition, law firm leaders must approach strategy with rigor and clarity. The following questions, accompanied by relevant statistics and explanations, offer a focused guide for uncovering opportunity and driving sustainable growth.

Features

5 Takeaways from INBOUND 2025: The New Frontiers of Digital Marketing Image

5 Takeaways from INBOUND 2025: The New Frontiers of Digital Marketing

Cindy Kremer Moen

This autumn, convened thought leaders and practitioners from across the digital marketing world to examine and, in many ways, reimagine the evolving relationship between brands, technology and their audiences.

Features

How to Get Published and Why It Matters Image

How to Get Published and Why It Matters

Sharon Meit Abrahams

In an increasingly competitive legal landscape, publishing high-quality articles is one of the most effective ways for attorneys to demonstrate subject-matter expertise, attract clients, and strengthen professional credibility.

Features

Who Doesn’t Love a Law Firm Rebrand? What Do Law Firms Need to Consider to Get It Right? Image

Who Doesn’t Love a Law Firm Rebrand? What Do Law Firms Need to Consider to Get It Right?

Daniela Conte

It is time for rebrands to become ‘business as usual’ for firms — becoming less about cosmetic changes towards being an inflection point for decisions about behavior, communications, and ambitions.

Features

Clients Demand Value from Law Firms; Communicating It Maintains Trust Image

Clients Demand Value from Law Firms; Communicating It Maintains Trust

Tom Orewyler & Hugh Burns

The firms that will navigate the next downturn best are those acting now — tightening alignment between marketing, communications, and client service teams so that everyone is telling the same value story.

Features

Cross-Selling Is Vital for Law Firms; Marketing Can Help Overcome Roadblocks Image

Cross-Selling Is Vital for Law Firms; Marketing Can Help Overcome Roadblocks

Ryan Harroff

Cross-selling is vital to law firm growth. Marketing and business development leaders inside firms can help with that growth by encouraging different teams to work together, rather than sticking to their own respective practice areas.

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